Health systems love text messages because patients actually read them. A well-timed reminder can help someone prepare for a colonoscopy, make an appointment, or complete a cancer screening without logging into another portal.
But every department has discovered the same tool, and patients are now getting reminders, surveys, monitoring prompts, and follow-ups from multiple directions. Eventually, useful outreach blends into the rest of the noise—and the message that matters may be the one a patient ignores.
👉 Full breakdown in my latest Huddle+ article here.
