Here's the issue with patient experience surveys: by the time you get the feedback, it's already too late to fix the problem.

HCAHPS surveys arrive 48 hours to six weeks after discharge. Your patient has already left the hospital. The moment to course-correct—to refill the water cup, to sit down during rounds, to clarify discharge instructions—has passed. As physicians, we know how valuable real-time feedback is. We rely on it during training to improve. But for our patients, we're operating blind until weeks later when a survey shows up asking about an experience we can no longer change.

The cost? Millions in lost reimbursement. Frustrated patients. Disengaged providers. And a system that prioritizes measuring experience over actually improving it. But here's what most hospitals miss: the infrastructure to fix this already exists...

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